I’m Ève, a UX strategist focused on solving complex problems and making things work better for people.

My Process

Research & Insights

I kick off every project with a focused discovery phase—leveraging years of experience to ask the right questions, uncover real user pain points, and surface strategic opportunities. I combine stakeholder input, user surveys, performance data, and competitor analysis to build a well-informed, industry-aware foundation.

Stakeholder interviews are a crucial part of my process. With years of experience leading strategic initiatives, I've found these conversations invaluable for uncovering real pain points, understanding internal challenges, and aligning early on around project goals and desired outcomes. They also help build trust and ensure everyone is moving in the same direction from the start.
From my extensive experience in user research, I’ve found that gathering audience insights through carefully crafted online surveys provides invaluable, first-hand knowledge of website pain points directly from the user’s perspective. This approach not only uncovers hidden usability issues but also helps prioritize improvements that truly enhance the overall user experience.
With years of experience leveraging analytics and optimization tools, I rely on platforms like Google Analytics, Hotjar, SEMrush, and Lighthouse to gain deep, data-backed insights into user behavior. These tools have consistently helped me identify friction points and areas of drop-off across the user journey, making it clear which aspects of the current site are hindering conversions and where the most impactful improvements can be made.
With a strong background in competitive analysis and digital strategy, I always include a thorough review of competitor websites as part of my process. This step is essential for identifying emerging industry trends, design standards, and user expectations. It ensures that the new site not only feels modern and intuitive but also remains competitive and aligned with what users have come to expect from top performers in the space.

Ideation

Now it’s time to turn insights into action. A solid sitemap and clear, user-friendly wireframes lay the foundation for a website that actually works—for the business and the people using it.

With years of experience mapping out complex digital ecosystems, I know that building a strong sitemap is a critical step. It serves as the blueprint for the entire site—shaping structure, guiding design and development, and ensuring content is organized in a way that makes sense for both users and business goals.
With a solid background in UX strategy, I use wireframes to establish the core structure of each page—focusing purely on layout, hierarchy, and functionality without the distraction of visuals like color or imagery. It’s an essential step to align on content and flow before moving into design.