101 Mobility

101 Mobility is a nationally recognized leader in accessibility and mobility solutions, proudly serving communities across North America with franchises in over 200 territories.

Overview

Core Activities

  • Stakeholder Interviews

  • Analytics

  • Industry Analysis

  • Sitemapping

  • Wireframing

Tools

  • Whimsical

  • Figma

  • Slickplan

  • Google Docs

  • BugHeard

The Challenge

101 Mobility faced challenges with its current website:

  • Fails to effectively drive qualified leads

  • Lacks intuitive navigation, leading to user frustration and decreased engagement.

  • Needs a cohesive strategy to align the digital experience with their business objectives.

The Solution

Build a robust and cohesive website that provides an excellent user experience while addressing the business objectives. The website also needed to be flexible and customizable to all their franchises.

Key Goals and Objectives

  • Enhance website conversion and increase qualified leads - Give prominence to key CTAs, clarify the value proposition, simplify the design

  • Inspire brand loyalty and grow awareness - Leverage branding and messaging, give hierarchy to key pages, make thoughtful media decisions, highlight outcomes

  • Build a clean, modern, and intuitive website that serves all audiences - Refresh homepage and emphasize brand, create clean main navigation, leverage best UX practices

Discovery

The first part of the process is the discovery phase. Talking to shareholders to get a better understanding of their current struggles and challenges, gaining user insights with online surveys, analyzing website metrics, and gaining a better understanding of the industry. landspace.

  • Stakeholder interviews are crucial to the process so we can gain more insight into their current struggles and pain points. This is also a great opportunity to make sure we are all aligned with the outcomes of the project.

  • Gathering audience insights with the use of online surveys allows us to get first-hand knowledge of the website pain points from a user perspective.

  • Google Analytics provided detailed insights into how users interact with the current site and helped identify which parts of the current site hindered conversions.

  • Looking at competitor websites provides a better understanding of industry trends & standards. This is a crucial step to ensure your new site is modern, user-friendly, competitive, and aligned with industry expectations.

Ideation

Time to put all that research and discovery to practice. The building blocks of a successful website start with a robust sitemap and user friendly wireframes.

  • Building a strong sitemap for a new website is essential. It acts as the blueprint for your site’s structure, guiding design, development, and content creation

  • Wireframes establish the basic page structure without distractions from design elements like color or images.